Branding

By Sara Webb, CEO, InTandem Promotions

Every time InTandem attends a WBENC or a GWBC event, we make a connection, grow stronger as an organization, and build on our future.

InTandem was thrilled at the opportunity to sponsor the recent Atlanta Tables of 8 event. The Georgia Power Team was engaging and enlightening. They not only provided the attendees with key insights in how to do business with them but also were active in what was needed to do business with Georgia Power.

 » Read more about: Tables of 8: A Worthwhile Investment  »

It’s hard to say how long a business must invest before there is a return.  In the federal government sector, the SBA usually quotes 20-24 months.  In private sector it is usually much shorter. For EMI, the investment in Greater Women’s Business Council membership has been a win from day one! 

Evolution Management, Inc. (EMI) has been a certified GWBC member for almost 10 years.  I was first drawn to the organization as a result of experiencing the energy,

 » Read more about: GWBC Helps Us Be Super!  »

Reflecting back almost two years ago on the week long Tuck-WBENC Executive Program invites memories and ideas of new beginnings, fresh starts and new friends.

Arriving to Palisades, New York in late September I cannot help but reminisce about the days when I started back to school.  Even if you were not a school lover or a retreat lover, the Tuck-WBENC Executive Program is a MUST.  Why?  It allowed me a week away – away from the business and away from personal life to be with a small group of like minded women business owners. 

 » Read more about: The Tuck-WBENC Executive Program is a MUST!  »

By Keely L. Herrick, Trademark Attorney, KHerrick LLC

If you avoid going to the dentist, would that save you from ever having a cavity? Certainly not, and if you do have a cavity, waiting to seek help can make the final resolution more painful and expensive. Well, many business owners approach brand protection the same way: they wait until they actually have a problem to reach out to a trademark lawyer.

 » Read more about: Tips for Selecting a New Brand Name  »